Thursday, November 22, 2012

Significance of Social Media Marketing: Content, its Reach or Campaign?

My experience of 4 years in content writing and digital marketing doesn’t give me enough right to start sharing my views on how any company should plan its marketing efforts. I am still new to the industry and have to learn a lot before I start advising. Yet my association with different start-up has given me a confidence to express my views about the use and relevance social media marketing for businesses.


Content has been regarded as king in search engine optimization and content has importance in social media too. But, is it the content only that can work in full scale marketing of a business, at least when it comes to social media? I believe, definitely content drives but its viral-ity in the form of campaign is equally important. Content can be in the form of images, videos, statements, information etc. Different forms of content works in different forms of mediums. For example, images work more on Facebook but less on other mediums. Likewise, one needs to figure out on the use of content but only based on the concept based campaign that can help you to get established in the target market.


Marketing of any business is one the most challenging tasks especially for new entrants. With ample of competition around, it’s not easier to create a mark of their own in the same industry where a giant company already has a prime position. New ways of the marketing and advertising support business in market penetration, lead generation and overall market positioning.

It’s just that you need to plan and decide on how to use the best tools available in social media marketing.


Wednesday, November 21, 2012

Live the moment : Live a Better Life!

While growing up, we are juggling with millions of thoughts in single second. From all, we have to choose a few that helps us to take the right directions and right decisions in life. Once we plan on the same, our life gets better and worth enjoying each day.



Stay positive, live free: Only two perspectives exist: Positive & Negative. It purely depends on you which do you chose to live. Once you plan to streamline your thought process in your desired perspective, your life starts flowing accordingly. So, if you decide to be positive, everything around you will positive and vice versa. The aura of positivity from within plans the environment around you. Stay positive and live freely and everything around you will start happening the way you want them to be.

Live in the Present: We often live in the imaginative world of thoughts from the past and future which generally makes us forget our present. And this is the biggest mistake that we often make. We should never forget that in life, past and future don’t have an existence at all. What lives is the present and we should live with it!

Get surrounded by the people who enjoy: Always try to be in the company of those who too love their life and enjoy each moment to the fullest.

Make yourself happy: With so much of social pressure around, we often suppress our desires to make others happy. A biggest fact of life is that there is no end to expectations. The more you try to satisfy people, the more they expect and still don't care so much about everything you do. You can't ever make everyone happy so, better stop living for others and live to make yourself happy.

We just waste our time by thinking about what didn’t go well around us. We should rather concentrate on how to make our life happy and worth living.

Live each moment!

Friday, November 2, 2012

Break up and Commitment


When it comes to love, you should give your best. But if your love is the most undeserving, then get practical and take off their peace and steal their rest. Being selfish can only help you live happy. No one cares about what you feel than your loved ones. So, simply be with them and enjoy every moment in life. It won’t come back.




Check out few one-liners on break up and commitment:

1. It’s better to stay away from love. It does nothing than just tampering hearts and souls

2. Commitments are not made for men who can’t resist confinements.

3. There are men who are brave and go to the military to fight for the nation. And then there are those who get committed.

4. It was good to be together until we had our own space. Now, that you have poked in big time. It’s time for break up.

5. The GEN Y love Mantra: love is just an outcome of MLL (Mutual Lust & Loneliness)

6. No matter how hard you try, I am not gonna be a slave for your love. I have realized that I too have a life. :P

7. Give your best in relationship till you get more than expected :P

8. Singlehood is more accepted. No time for commitments.

9. Be good to those to be over-good to you.

10. Just because a dumb ass dumped you, you do not need to pity yourself. Get up and start looking 
around. For sure, there will be ample of better options available!


Life is lot more than loving and being loved by someone really special. It’s about being with friends, family and loved ones who really understand your feelings and would never like to let you go. And those who let you go, just understand, and were never meant to be with you ever.

Trust is the biggest factor that counts!

We live in a very practical world where emotions play no major role. And when it comes to love, people become even more stubborn and full of attitude. But one thing that can really bring a difference is trust. Trust is the only factor that counts. If you really trust your partner, nothing can stop you from being together. We often see ample of break ups happening around and only reason behind them is lack of trust and sometimes understanding.

If you trust someone, let them know..Else you would always regret it for a lifetime.
What people do when they lose trust:

  • Blame their partners for something they would never indent to do.
  • Ask them silly questions only for the heck of satisfaction.
  • Can’t resist even their friends’ presence with their partner.
  • Neither enjoy themselves, nor let others enjoy.

If you are really serious about your relation and love your partner truly and don’t want to let them leave you ever, start trusting them at all cost. Don’t ever let them take a leave.