Skip to main content

Significance of Social Media Marketing: Content, its Reach or Campaign?

My experience of 4 years in content writing and digital marketing doesn’t give me enough right to start sharing my views on how any company should plan its marketing efforts. I am still new to the industry and have to learn a lot before I start advising. Yet my association with different start-up has given me a confidence to express my views about the use and relevance social media marketing for businesses.


Content has been regarded as king in search engine optimization and content has importance in social media too. But, is it the content only that can work in full scale marketing of a business, at least when it comes to social media? I believe, definitely content drives but its viral-ity in the form of campaign is equally important. Content can be in the form of images, videos, statements, information etc. Different forms of content works in different forms of mediums. For example, images work more on Facebook but less on other mediums. Likewise, one needs to figure out on the use of content but only based on the concept based campaign that can help you to get established in the target market.


Marketing of any business is one the most challenging tasks especially for new entrants. With ample of competition around, it’s not easier to create a mark of their own in the same industry where a giant company already has a prime position. New ways of the marketing and advertising support business in market penetration, lead generation and overall market positioning.

It’s just that you need to plan and decide on how to use the best tools available in social media marketing.


Popular posts from this blog

“Success will come from Simplicity”- Robin Sharma

Yea, I truly agree. If the techniques of doing better than others and getting successful is not within you, trust me, no matter how expensive you study, you can never create wonders in life. Success comes from within. You’re simplicity; attitude, abilities and efforts do it all. 
Anyone who learns from their mistakes comes ahead with the best personality. This is trait of simplicity and success subsequently.

"This doesn't happen in India!" That's What People Say!

I was listening to a conversation on radio this morning where an RJ was asking people to tell how many times they have heard their family telling them that “This doesn't happen in India”. Well I could so much relate to the reply from people from all across telling their experiences when they tried doing something out of their wish and they were made to shut their mouth. And when they tried asking for a logical reason, the only answer was “Aisa Nai Chalta India Mein”. I mean like really? Aisa nai chalta!
How many times have you been regarded correct when you say these things to them? At least I have got only one reply and that is “This doesn't happen in India”.

1. “It’s OK even if I get married by 35 or 40. It’s totally normal”: Excuse me, this doesn't happen in India. You parents would end up scolding you on the top of their voice, if they hear you saying this. According to our society, everyone should be married by the time they are 30. That’s the threshold. They say “aft…