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Does glamour makes your product popular?

It might look boring to a few of you for reading this short story which has nothing to do with. But the reason why I am putting it down here is I am still struggling to know where I was wrong.

Why glamour get more importance in the advertising world?

It was some 5 years ago I guess when I was struggling for a good job here and there. Each day was a new struggle in a new place of Delhi. It’s quite hard to manage especially in the hot humid atmosphere. Anyways, I managed to reach to some part of South Delhi from North to give my interview as a content writer. Luckily, I could clear the first round and then it was the second one where I was supposed to write on the “Important of girl/women in Advertising” (Not exactly this but something related).
I stated the honest opinion saying that “I personally don’t like advertisements showing up more of glamour and less of product value and importance and so on”. Probably this was like a criticism for the ad agency (of course I would not take its name) and I was not selected.  They called me in for a face to face and asked me to justify what I had written. Without any doubts, I said what I wrote and, honestly felt. The discussion went long where they kept on comment against my views and I stuck to my thoughts.

However, I lost it. They clearly mentioned that you are not from today’s society so you should first change your views and then look for a job in this industry.  That time, I felt shattered and started to question myself.

Today, I laugh.  With the same opinions I managed to survive here but is it really a fact that it’s the glamour only that makes your product sell?

I see many advertisements where girls have no role to play yet they are there. Is it because we live in a society full of perverts? 

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